The Analytics Power Hour #132: Reporting vs. Analysis
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Jan 14, 2020 Tim, a forward-thinking data analyst, predicted the ongoing debate about including insights in reports way back in 2015. In an engaging discussion, he emphasizes the vital distinction between mere reporting and in-depth analysis, advocating for actionable insights. The conversation explores the evolution of data reporting practices, highlighting the need for clarity and stakeholder training. Tim also dives into the importance of balancing metrics, continuous campaign assessment, and managing stakeholder expectations while fostering a data-driven culture.
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Reports Provide Context
- Reports provide context around ongoing business activities.
- They enable deeper questions and hypothesis testing, not magical insights.
Coach Stakeholders
- Train stakeholders to understand data and metrics.
- Define KPIs and tailor reports to the audience's knowledge level.
Proactive Analysis
- Mo Kiss proactively anticipated questions about report metrics.
- She investigated changes and provided updates, saving time and effort.