Optimizing Campaign Analysis and Engagement

21min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

This chapter emphasizes the critical need for continuous assessment of campaign performance against established KPIs, while advocating for a proactive analysis approach. It explores how inadequate stakeholder engagement can hinder effective communication of data insights, leading to frustration for analysts. The discussion highlights the importance of fostering a data-driven culture within organizations and balancing reporting with in-depth analysis for optimal outcomes.

Who would have thought that we'd get to 2020 and still be debating whether recurring reports should include "insights?" As it turns out, Tim did an ad hoc analysis back in 2015 where he predicted exactly that! Unfortunately, the evidence is buried in the outbox of his email account at a previous employer. So, instead, we've opted to just tackle the topic head-on: what is a report, anyway? What are the different types of reports? What should they include? What should they leave out? And where does "analysis" fall in all of this? We have so many opinions on the subject that we didn't even bring on a guest for this episode! So, pop in your earbuds, pull out your notebook, and start taking notes, as we'll expect a *report* on what you think of the show once you're done giving it a listen! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.