GaryVee chats with Jon Taffer, creator and star of Bar Rescue, about fear, pride, and storytelling in business. They discuss attracting customers, challenges with social media, working with Disney, the power of storytelling, and marketing a barbecue business on Instagram.
Creating a quality product and providing exceptional service are crucial for success in the restaurant and bar industry.
Leveraging Instagram as a marketing tool can help businesses showcase their unique aspects and build a strong online presence.
Building a personal brand requires patience and consistency in producing and promoting content on platforms like YouTube, Instagram, and Facebook.
Deep dives
Expertise in the Barbecue Business
John Taffer shares his experience in the restaurant and bar industry, highlighting the importance of creating a quality product and providing exceptional service. He emphasizes the need to focus on the customer experience and to constantly strive for improvement.
Utilizing Social Media for Business Growth
Gary Vee discusses the significance of leveraging social media platforms, specifically Instagram, to build a strong online presence for businesses. He advises taking advantage of Instagram's large user base and using it as a powerful marketing tool to showcase the unique aspects of a business, such as homemade recipes and authentic stories.
Patience and Consistency in Building a Personal Brand
Gary Vee advises the podcaster to exercise patience and consistency in building a personal brand. He suggests producing and promoting content on platforms like YouTube, Instagram, and Facebook to create a loyal audience over time and attract potential collaborations and monetization opportunities.
Differentiating the Business and Increasing Frequency
John Taffer highlights the importance of differentiation and increasing customer frequency in the restaurant business. He suggests showcasing unique selling points, such as homemade recipes and quality ingredients, in order to create curiosity and draw more customers to the establishment. Additionally, he recommends implementing frequency programs to encourage repeat visits and increase revenue.
Effective Use of Discounts and Value Perception
Gary Vee cautions against excessive discounting and emphasizes the need to focus on value perception rather than lowering prices. He suggests communicating the quality and value of the food, leveraging customer testimonials, and providing incentives for customers to try different menu items in order to maximize profit margins and create loyal customers.
Building an Online Community and Leveraging Brand Partnerships
Gary Vee advises building an online community and leveraging brand partnerships to expand reach and increase exposure. He suggests reaching out to local influencers and leveraging their large social media followings to promote the business. Additionally, he emphasizes the importance of forming brand collaborations and hosting events to attract new customers and create excitement around the business.
On today's episode of the GVAE, I'm sharing a conversation I had back in 2017 with Jon Taffer, creator, executive producer, and star of Bar Rescue and hospitality and general business consultant. We discuss the powerful motivators of fear and pride, why businesses fail, and the importance of storytelling in business. Jon shares his unique insights into marketing strategies and the role of emotional intelligence in success. We also talk about our personal interests and how they've shaped our careers. This episode is full of incredible advice for entrepreneurs of all categories, but especially if you're in the restaurant business. Enjoy!