The GaryVee Audio Experience The Importance of Storytelling with Jon Taffer
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Sep 1, 2023 In this captivating discussion, Jon Taffer, creator and star of Bar Rescue, dives into the art of storytelling and its vital role in business success. He reveals how fear and pride can motivate decisions in the hospitality industry. Jon shares innovative marketing strategies, emphasizing the blend of traditional and digital tactics to attract customers. The conversation also highlights the importance of emotional intelligence in navigating challenges and the power of personal branding to resonate with audiences. This insight-packed talk is a must-listen for entrepreneurs!
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Taffer's TV Start
- Jon Taffer was told he'd never be on TV.
- He then created his own sizzle reel and got four offers within five days.
Failing Businesses
- Every failing business has a failing owner.
- Jon Taffer learned this after rescuing 147 bars.
Motivators
- Fear and pride are the two most powerful motivators.
- Jon Taffer uses both to motivate bar owners to change.