The Winston Marshall Show Desiree Fixler “I Helped Build It!” A WEF-Davos Insider EXPOSES The Great Reset
4 snips
Dec 13, 2025 Desiree Fixler, a former investment banker and ex-chief sustainability officer at DWS/Deutsche Bank, dives deep into the world of ESG as a whistleblower. She sheds light on greenwashing and how firms used ESG as a marketing ploy to profit. Desiree discusses her internal battle against misleading practices, her subsequent firing, and the resulting investigations. She critiques the influence of the WEF and why she believes the shift to stakeholder capitalism has undermined trust and democracy. With insights from her career, she calls for a return to shareholder capitalism.
AI Snips
Chapters
Books
Transcript
Episode notes
ESG As A Fee-Boosting Marketing Product
- ESG became highly profitable because firms could charge higher fees for products labeled 'sustainable' despite no extra work.
- Desiree calls this a marketing scam that monetized virtue signaling and overcharged investors and consumers.
Career Pivot Into ESG Leadership
- Desiree Fixler became Chief Sustainability Officer at DWS and oversaw nearly $1 trillion in assets while believing in stakeholder capitalism.
- She later discovered extensive greenwashing and mismarking within DWS and other firms, which drove her whistleblowing efforts.
Renewables Became The New Stranded Assets
- Redirecting energy majors into unproven renewables produced stranded renewable assets and write-downs.
- ESG-aligned indices underperformed broad market benchmarks, illustrating financial costs of the shift.
