How ESG Became Profitable Marketing

Former investment banker and ESG “whistleblower” Desiree Fixler joins The Winston Marshall Show to expose what she says is one of the biggest financial scams of the modern era.

Fixler explains how she helped build the ESG and stakeholder capitalism framework from inside Wall Street before discovering it was being used to mislead investors, overcharge consumers, and rebrand powerful elites after the financial crash. Drawing on her time as Chief Sustainability Officer at Deutsche Bank’s trillion dollar asset manager, she reveals how ESG labels were slapped onto funds with no evidence, no data, and no accountability.

She describes how ESG became mandatory through regulation, how net zero and DEI targets distorted corporate decision making, and why trillions were diverted into unprofitable green projects while energy prices soared. Fixler recounts blowing the whistle internally, being fired, smeared, and forced to rebuild her life from scratch before US and German authorities later confirmed widespread ESG fraud

We discuss Klaus Schwab, the World Economic Forum, stakeholder capitalism versus shareholder capitalism, the role of consultants and regulators, and why Fixler believes ESG has undermined growth, trust, and democracy across the West.

A rare inside account of how ESG really worked, who profited, and why the whole system is now beginning to collapse.

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WATCH FULL EXTEND CONVERSATION HERE: https://open.substack.com/pub/winstonmarshall/p/i-helped-build-it-a-wef-davos-insider?r=18lfab&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

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Chapters

00:00 Introduction

02:19 Desiree's Background and Early Career

06:29 ESG Explained: Why It Was So Profitable

11:26 When ESG Became Mandatory

16:02 The Great Financial Crisis and ESG Rebranding

18:07 The Backlash Against ESG

23:48 The WEF's Influence and Control

25:51 Inside Deutsche Bank: Discovering ESG Fraud

33:48 Fired, Smeared & Pushed Out

44:52 The Multi-Trillion Dollar Industrial Complex

57:43 Inside the World Economic Forum

1:01:34 Soft Power, Global Governance & Democracy

1:07:27 The Backlash Against ESG

1:18:00 Final Thoughts

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