What successful followers do: Time-to-market decisions w/Kevin Dillard

Historically risk-averse entrepreneurs are the unicorns of start-ups: myths, legends, and, well, really hard to find! Finding one who not only made the leap but made it successfully? Yeah, we’re talking Holy Grail material now. Kevin Dillard is one such unicorn. Throwing risk to the wind, he left his job as in-house counsel for the American Association of Orthodontists to launch Clear Blue Smiles. Knowing he could make a positive difference for both orthodontists and patients was his foundation - and a keen nose for strategic marketing was his ace in the hole. With over 18 years in the industries he served, Kevin hit the market late - but with all the right strategies in place, and he is making his mark in a big way. If you want to hear about Kevin’s journey - and how he found unintentional marketing research gold inside a podcast channel - you’re going to want to tune into this episode! Here are the show highlights: How a normally risk-averse entrepreneur makes the leap (10:03) This is how powerful an emotionally appealing story can be (14:54) Podcasts can get you seen and heard for a minimal investment (17:26) How to do marketing research without even trying (21:50) What does the future of virtual communications/healthcare look like? (27:24) If it sounds too good to be true - stop right there, sometimes it ISN’T (30:20) Guest Bio Kevin Dillard is CEO and Co-Founder of Clear Blue Smiles, a company that’s bringing the most comprehensive ortho-monitored remote treatment alignment options mainstream. Kevin is an orthodontic industry thought leader and legal expert with nearly 18 years experience as an executive at the American Association of Orthodontists (AAO). He was also the founder and co-host of the AAO’s Business of Orthodontics podcast series, which focused on legal risk management and business advice for orthodontists. Kevin received his undergraduate degree from Southern Illinois University (Carbondale) before obtaining his law degree from Saint Louis University School of Law. If you’d like to reach out to Kevin, you can email him at Kevin@clearbluesmiles.com or reach out to him on his website at clearbluesmiles.com