The GaryVee Audio Experience

Prepare Your Business for the Long Haul

Jan 18, 2020
In this engaging discussion, a participant from a December 2018 4Ds session shares insights on long-term business preparation. They delve into effective marketing strategies that cut through client confusion, the emotional complexities of juggling multiple ventures, and the importance of transparency. The conversation highlights the need for strategic decisions, especially in adapting to market shifts. Finally, they stress embracing mistakes and leveraging content production as key elements for successful business scaling and brand integrity.
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ADVICE

Website Clarity

  • Create clear navigation on websites to direct users to the right services.
  • Use a simple top bar or a prominent link to distinguish between offerings.
ADVICE

Balancing Multiple Businesses

  • Acknowledge your excitement for new ventures but prioritize existing businesses.
  • Create infrastructure and delegate to maintain focus and avoid compromising established ventures.
ADVICE

Hiring and Firing

  • Overcome hiring weaknesses by focusing on firing and offering generous exit packages.
  • This allows for quicker correction of bad hires and reduces long-term stress.
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