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Quick takeaways
- Avoid tarpet ideas as they often lead to startup failure
- Focus on creating products with exceptionally satisfied and dedicated users, rather than excessive marketing or growth hacking
Deep dives
The Concept of Tarpet Ideas
Tarpet ideas refer to consumer startup ideas that attract many founders but often lead to failure. These ideas are perceived as appealing and innovative, but their high failure rate indicates that they are not as promising as they initially seem. Founders are often emotionally attached to tarpet ideas, making it difficult for them to pivot away from them.
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