398: What Therapists Get Wrong About Selling Their First Online Course

Today’s solo episode is the second of a three-part series we call The Therapist’s Path to a Successful Online Course. Today’s focus is on what therapists often get wrong about selling their first online course, considering all the assumptions we make and the misconceptions we hold about online courses. I’m bringing full transparency to today’s topic as I share what I’ve learned through my years of experience with online courses. 

You’ll Learn:

• The guilt loop running in my head (“I became a therapist to help people, not to sell things.”)
• Mindset shift that made it all make sense to me
• Ethical selling: a path to transformation with deep care and clarity
• 3 sales mistakes therapists make—and what to do instead:
• Thinking “sales equals sleazing”
• Think of aligned sales as clear communication with a gentle and generous invitation.
• Avoiding the “ask” entirely
• If someone is clearly interested, don’t make them guess how to work with you. Give them a clear call-to-action.
• Not believing in the value of your course
• Your confidence comes from alignment. Focus on the transformation you can offer.
• Want to learn more about developing an online course? Find our FREE 7-day email course, The Course Creator Starter Kit, by clicking the link. 

Resources:

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Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.

If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.

How you can find Heather’s course, free webinar, and other resources at www.lovefilledlife.com 

Mentioned in this episode:

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