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HBR On Strategy
How a Coal Polluter’s New Strategy for Sustainability Transformed Its Business
Oct 23, 2024
Mark Kramer, former Harvard Business School senior lecturer and co-founder of FSG, delves into Enel's remarkable transformation from a major coal polluter to a leader in renewable energy. He explains the strategic changes that facilitated this shift, such as innovative long-range planning and addressing the innovator's dilemma. Kramer discusses the cultural shifts necessary for embracing sustainability and how traditional industries can adapt to modern challenges while balancing business needs and environmental responsibilities.
21:38
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Quick takeaways
- Enel's transformation from a coal-dependent monopoly to a renewable energy leader illustrates the importance of strategic innovation and responsive leadership in today’s evolving markets.
- The establishment of Enel Green Power exemplifies how creating a separate entity can foster an agile culture, driving breakthrough sustainability projects in the energy sector.
Deep dives
Enel's Transformation Journey
Enel, initially a state-owned coal-intensive monopoly, underwent a significant transformation to become a leader in renewable energy by 2019. The shift was spearheaded by CEO Francesco Staracci, who recognized the need for innovation in response to increasing regulations and the business landscape's changing dynamics. Under his leadership, Enel created a separate entity, Enel Green Power, focused exclusively on renewables, allowing for a new entrepreneurial culture that was agile and innovative. This structural change enabled Enel to pivot effectively toward sustainability, positioning the company as a trailblazer in the renewable energy sector.
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