The Creative Penn Podcast For Writers
Scaling An Author Business With Rachel McLean
Oct 21, 2024
Rachel McLean, an award-winning crime author and publisher, shares her journey in scaling her author business after selling over 2 million copies. She discusses the importance of hiring freelancers with diverse skills and balancing writing with business duties. The conversation touches on moving readers from Kindle Unlimited to direct sales and the surge of audiobooks. McLean also explores leveraging AI tools to enhance creativity while maintaining an authentic voice, ultimately emphasizing reader engagement and innovative marketing strategies.
01:03:18
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Quick takeaways
- Transitioning from a solo author to managing a team can enhance productivity and strengthen reader engagement.
- The rise of new e-book technologies and audiobook markets is creating more opportunities for authors to reach diverse audiences.
Deep dives
Scaling an Author Business
Transitioning from being a solo author to managing a growing business is a significant shift. An author discussed how they expanded from writing a single series to overseeing multiple series and a team of seven freelancers. This decision was influenced by the realization that managing people in a small, flexible environment differs greatly from experiences in larger organizations. The author now enjoys collaborating with a team, leveraging their skills to enhance productivity while still engaging with readers personally.
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