The Creative Penn Podcast For Writers Scaling An Author Business With Rachel McLean
5 snips
Oct 21, 2024 Rachel McLean, an award-winning crime author and publisher, shares her journey in scaling her author business after selling over 2 million copies. She discusses the importance of hiring freelancers with diverse skills and balancing writing with business duties. The conversation touches on moving readers from Kindle Unlimited to direct sales and the surge of audiobooks. McLean also explores leveraging AI tools to enhance creativity while maintaining an authentic voice, ultimately emphasizing reader engagement and innovative marketing strategies.
AI Snips
Chapters
Transcript
Episode notes
Business Growth
- Rachel McLean transitioned from one series to five, collaborating with multiple authors under her imprint, Ackroyd Publishing.
- This change allowed her to scale her business while maintaining creative control and enjoying collaborative work.
Small Team Management
- Managing a small team within one's own business differs from large organizations, offering more flexibility and control.
- McLean enjoys this personalized management style, finding it more fulfilling than corporate experiences.
Mastermind Moment
- Attending a mastermind helped McLean realize she could scale by hiring multiple freelancers for specific tasks, not just one person.
- This realization was a turning point in her decision to expand her business.