In a riveting conversation with marketing luminary David Aaker, we delve into the realm of purpose-driven branding and its transformative potential for businesses worldwide. Aaker, hailed as the father of modern branding, shares insights from his latest book and unravels the intricate dynamics of embedding purpose into brand identity. From defining purpose-driven branding to examining its long-term business benefits, Aaker navigates through the evolving landscape of consumer expectations and ethical imperatives.
00:40- About David Aaker
David Aaker serves as Vice Chairman at Prophet, a global growth consultancy.
He is also known as the “Father of Modern Branding”.
In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing.
Aaker has authored and published hundreds of articles and 17 books, including ‘Aaker on Branding: 20 Principles That Drive Success’, ‘Brand Relevance’, and ‘Spanning Silos, Brand Portfolio Strategy’.
The Brand Called You