Marketing Operations: The Secret Weapon for Data-Driven Insights with Sarah Sehgal

In this episode, Jess and Sarah discuss the importance of Marketing Operations in influencing performance marketing and demand generation. Sarah discusses how her team has transformed their approach to data with a more efficient way of getting actionable data to all teams that need it. They also discuss the importance of data architecture in marketing operations and having a deep understanding of the marketing systems and data to drive revenue effectively.

Guest Info:

Sarah Sehgal is a passionate tech marketer, speaker, and growth catalyst. With over a decade of experience in the SaaS space, Sarah has managed functions including marketing, sales, and customer success at companies like Integrate, Axway, Choice Hotels, and HEARST Media. She currently serves as the Director of Demand Generation at FullStory where she leads a team with global responsibility for operations, marketing technology, digital, and performance media.

Check out these tools & resources:

• https://powerbi.microsoft.com/en-us/
  
• 
  https://www.tableau.com/
  
• 
  https://fullcircleinsights.com/
  
• 
  https://nation.marketo.com/
  
• 
  https://metadata.io/
  
• 
  https://6sense.com/
  
• 
  https://fullstory.marketing/