TubeTalk: Your YouTube How-To Guide Is Vlogging Making A Come Back? Featuring Benji Travis
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Mar 24, 2025 In this episode, Benji Travis, a long-time vlogger known for his genuine and unedited style, joins the hosts for an engaging discussion about the resurgence of vlogging. He reveals how lengthy, unscripted videos are making a comeback as viewers crave authenticity. They dive into YouTube's evolving role as a dominant entertainment platform and how its algorithm is helping small creators find their audience. Benji also introduces his 'Three T's' framework for successful vlogging: Theme, Topic, and Telling stories—sparking inspiration for aspiring videographers.
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Vlogging Resurgence
- Overstimulation from short-form content and a desire for relaxing viewing experiences are driving a resurgence of long-form vlogs.
- Highly produced content is becoming less effective as viewers seek authenticity and relatability.
Sam Solak's Success
- Sam Solak's unedited, hour-long vlogs of everyday life, like grocery shopping, gained millions of views.
- This exemplifies the shift towards authentic, unedited vlogs.
YouTube as TV
- YouTube's rise as a TV platform presents a huge opportunity for creators, with high demand and low competition.
- Create content for "couch viewers" on TVs, rather than optimizing for mobile, for longer watch times.
