My Amazon Guy Prime Day Post Mortem - Taxi Driver of Ecommerce #97
Oct 15, 2020
24:39
I feel like the taxi driver of ecommerce. You get 100 economists in a room and 100 taxi drivers and ask them how they economy is doing and the taxi drivers will be far more accurate. Get Helium 10 to track suppressions https://www.helium10.com/?crsh_reqid=1296071&aid=427
- Prime day post mortem
- Buy box percentages cut in half
- Listings flipped from FBA to FBM in buy box
- Sales lift very dependent on category
- All accounts up at least 20% but if that’s all you’re up that doesn’t make up for the 20% down leading up to prime day
- Many categories like outdoor womens goods up 100%
- Feels like about 35% lift when you average it all out
- Exceptions may apply - especially if you ran a big promotion
- Proven right that discounting for Prime Day was just giving your margins away this year.
- I told everyone to not run deals this year for Prime day and some people thought I was crazy.
- I am predicting massive supply chain woes and stock outs first week in December. And discount didn’t even drive much for people on Prime Day.
- Go ask 10 people, did you buy something for prime day, and that poll will give you a pretty good idea of how big prime day was this year.
- Ultimate question - will prime day kick off holiday buying season early this year?
- No - I don’t think so.
- Amazon news
- Internet explorer losing seller central support. Could be the thing that kills the IE web browser.
- 9/25 algorithm update, massive keyword ranking shifts, and still no public word from Amazon
- I am dubbing the past 30 days as the largest amount of Amazon catalog bugs that negatively impact sales of all time, worse than the past year combined.
- Face masks are the fidget spinners of 2020
- Who are Amazon sellers these days?
- You can’t go on linkedin and see this clearly. Maybe 50% of Amazon accounts are side hustles. And most don’t advertise their involvement in their business publicly.
- The larger a business gets the more public they may want to be. But it’s not required to.
- Manufacturers are increasingly flocking to Amazon but still sluggish to adopt the necessary agility to succeed.
- Wholesalers are starting to take ownership of their own retail business, but often are better off staying as wholesellers.