Izzy Russell, CEO of Music Radio Creative, shares her expertise in audio production and podcasting. She discusses the importance of sound quality and mastering microphone techniques, emphasizing how even small improvements can elevate a podcast. Izzy tackles the impact of AI on the voice industry and the value of authenticity in the digital age. She highlights how podcasting can build connections and enhance business visibility while navigating the challenges of social media and ad placement.
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question_answer ANECDOTE
Diverse Clientele
Izzy Russell's company, Music Radio Creative, has diverse clients.
They range from Warner Bros Studios (audio for Harry Potter Studios) to beginner podcasters.
insights INSIGHT
Targeting Diverse Audiences
Despite common advice about niching down, businesses can target diverse audiences with proper segmentation.
Izzy Russell's company successfully targets both large corporations and individual podcasters.
insights INSIGHT
AI's Impact on Voiceovers
The voiceover industry is changing due to AI's rise, impacting audiobook narration and other areas.
While AI voices improve, human connection remains valuable, especially for professional voice artists.
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Episode Summary: In this episode of Raise Your Visibility Online, host Louise Brogan chats with Izzy Russell, CEO of Music Radio Creative. They delve into the intricacies of leveraging podcasting and LinkedIn to enhance online visibility. Izzy shares insights on the importance of good audio quality in podcasts, the role of AI voices in the audio industry, and practical strategies for targeting diverse client segments. Tune in for actionable advice, industry trends, and valuable knowledge on elevating your online presence through effective audio and video content.
Episode Timestamps: 00:00 Introduction to Raise Your Visibility Online 00:37 Meet Izzy Russell: CEO of Music Radio Creative 02:22 Diverse Clientele and Services 06:23 The Impact of AI on the Voiceover Industry 12:15 The Power of Podcasting for Business Visibility 19:34 Navigating Podcast Advertising and YouTube Integration 21:41 Balancing Ads and Content in Your Podcast 22:34 The Pitfalls of Self-Sponsorship 23:51 Creating High-Quality Video Podcasts 25:02 The Importance of Microphone Technique 26:51 Why You Should Wear Earphones 33:01 The Critical Role of Sound Quality 35:01 Upcoming Speaking Engagements 36:51 Networking and Events 38:35 Conclusion and Final Thoughts
Guest Spotlight: Izzy Russell Izzy Russell is the CEO of Music Radio Creative and a podcasting and audio production expert with years of experience helping business owners and entrepreneurs create high-quality podcasts. She specializes in audio editing, production, and content strategy, ensuring her clients' podcasts stand out in a crowded market. Izzy is passionate about helping people use audio to amplify their voices and connect with their ideal audience.
Resources & Links:
Connect with Izzy Russell on LinkedIn: https://www.linkedin.com/in/izabelarussell/
Learn more about Music Radio Creative: https://musicradiocreative.com/
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