TED Talks Daily The counterintuitive psychology of insurance | Orit Tykocinski
Mar 20, 2022
Orit Tykocinski, an economics psychology professor, dives into the fascinating psychology behind why we buy insurance. She reveals that our decisions are often clouded by anxiety and magical thinking, creating a false sense of security. Tykocinski shares personal stories highlighting health crises and the urgent need for equitable medical care. Her insights challenge the listeners to reconsider their perceptions of insurance and advocate for health equity, emphasizing that healthcare is a fundamental right.
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Insurance and Risk Perception
- Reminding people of health insurance made them feel less at risk, even from unrelated events.
- Asking about insurance in Tel Aviv made a war in Europe seem less likely.
Gas Masks and Perceived Safety
- Israelis worried about an Iranian attack were asked about their gas mask ownership.
- Those who confirmed having a mask perceived a lower risk of attack.
Insurance: Antidote, Not Vaccine
- Insurance is an antidote, not a vaccine; it doesn't eliminate risk.
- People blur the lines between insurance as a remedy and preventative measure.