MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

MarTech Podcast ™ // Marketing + Technology = Business Growth

Programmatic Ad In-Housing's Benefits & Drawbacks -- Sergey Shchelkov // Epom

Jul 3, 2023
20:11

Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. Video and audio ads are gaining popularity due to social video advertising growth and increased interest in TikTok and Instagram stories. But, when it comes to buying your own media, how do you determine what are the best-performing ad formats? Today, Sergey discusses the best-performing ad formats for programmatic. Show Notes

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