The Best Idea Yet 💧 LaCroix: The Cinderella of Seltzers | 32
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May 20, 2025 Explore the fascinating journey of LaCroix, the seltzer that transformed from a quiet Midwest favorite to a trendy sensation. Discover the quirky entrepreneur behind its revival and how chaos cursive sparked its marketing success. From niche to cultural icon, learn about the innovative strategies that propelled LaCroix into the hearts of health-conscious consumers and social media influencers alike. Plus, unravel the mystery of how to properly pronounce ‘pamplemousse’ in this bubbly tale of transformation.
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From Construction to Soda Empire
- Nick Caporella made millions young through entrepreneurship and construction before shifting focus to beverages.
- This unconventional path led him to build National Beverage Corp and ultimately acquire LaCroix.
Mid-Tier Breweries Face Pressure
- Large beer companies struggled to compete with industry giants, leading to Heileman's bankruptcy.
- This market pressure highlights challenges for mid-tier beverage companies in saturated industries.
Bankruptcy Enables Brand Revival
- LaCroix started as a modest Midwestern seltzer under Heileman Brewing but faced bankruptcy in 1991.
- This vulnerability allowed Nick Caporella's National Beverage Corp to acquire and later revitalize it.