The Daily The Sunday Read: ‘Ozempic Could Crush the Junk Food Industry. But It Is Fighting Back.’
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Dec 29, 2024 Discover how GLP-1 medications like Ozempic are changing eating habits by curbing cravings for junk food. As millions turn to these drugs, the food industry faces a seismic shift in consumer preferences, prioritizing healthier options. Innovative products, like protein-enriched snacks and fiber-infused foods, are emerging to meet newfound dietary needs. Hear about the challenges food companies face and how they are racing to adapt to a healthier America, as this pharmaceutical revolution tests the foundations of the junk food landscape.
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The Zempic Shopper
- Thomas Weber followed a Zempic user, Taylor, on a supermarket trip.
- Taylor showed a preference for produce, bypassing junk food entirely.
Big Food's Dilemma
- Big Food, accustomed to marketing to those with unstoppable cravings, faces a challenge.
- Millions now use GLP-1 drugs, potentially shifting away from processed foods.
Shifting Palates
- GLP-1 drugs not only reduce appetite but also alter food preferences.
- Users report decreased interest in ultra-processed foods and a newfound appreciation for natural flavors.