Business Wars Pizza Hut vs Domino's | Slices of Science | 5
Sep 23, 2020
In the 1990s, Domino's bold 30-minute delivery promise hits a legal snag, forcing the company to adapt. Meanwhile, Pizza Hut concocts innovative recipes to stay competitive, including a surprising new dish. The rivalry intensifies as new player Papa John's emerges, shaking up the market. The discussion dives into the corporate maneuvers and technological shifts shaping both chains, with Domino's rolling out an order tracking system as they navigate reputational hurdles. It's all about evolving strategies in the pizza battleground!
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Schnatter's Dumpster Diving
- John Schnatter collected discarded Domino's order slips from dumpsters.
- He used them to offer discounts to new customers for his fledgling pizza business, Papa John's.
Domino's Legal Trouble
- Domino's faced lawsuits over its 30-minute delivery guarantee, culminating in a $78 million verdict.
- This forced the company to drop the guarantee, a key part of its brand identity.
Carney Switches Sides
- Pizza Hut co-founder Frank Carney was impressed by the quality of Papa John's pizza, particularly the crust.
- He subsequently bought a Papa John's franchise, a symbolic win for the emerging brand.