Mike Adams is a 3x founder and CEO of Grain.co. Grain, a communication platform for teams to turn every daily video call into shared team knowledge.

He has over 10 years of experience building skills to job education software programs like Degreed, Hack Reactor, and MissionU. He is a pioneer of fully immersive cohort-based education.

Through Grain, Adam is on a mission to help teams to share more understanding with each other and the people they work together to serve.

In this episode, Mike shares how we can create customer value via systems of intelligence that drive growth. Insights he shares include:

Why Mike is trying to build a category with Grain
How do systems of intelligence create predictable business growth
Customer value: what it means with examples
How to create customer value
What are forms of customer value
How do you add value to a service
What can destroy value for a customer
How can we add value to our product
What strategies can you apply in order to create customer value
Why businesses don't believe that recording every conversation is worth the risk
Doesn't recording all conversations create clutter and add to the noise
How to create customer value by recording every conversation
and much much more ...

How to create customer value via systems of intelligence that drives growth