On the Power of Storytelling in Sales and Personal Branding with Catlin O’Shaughnessy Coffrin

In this episode of Girls Make Bank, we dive into the world of personal branding with Catlin O'Shaughnessy Coffrin, founder of Captivating Consulting and an expert personal brand coach. Cat shares her journey of navigating a career identity crisis and how it led her to empower women leaders to embrace their unique stories. We explore the critical role of storytelling in sales and how women often shy away from talking about themselves, despite the immense value it can bring to their businesses. Cat outlines the three pillars of crafting an authentic personal brand and provides practical steps on how to infuse your brand story into the sales process, making it both powerful and personal. She emphasizes that the essence of branding isn’t about superficial image-making, but about reflection, authenticity, and embracing your story to build deeper connections with clients. Tune in to learn how to reclaim your identity, boost your confidence in selling, and build a personal brand that feels real and resonates with your audience.

Topics Discussed in the Episode:

• The importance of storytelling in personal branding and sales.
• How to break through the discomfort of sharing your personal story.
• Why personal branding should be strategic, not superficial.
• The key elements of a powerful brand narrative.
• How to differentiate between personal branding and influencer culture.

Connect with Catlin:

LinkedIn: https://www.linkedin.com/in/catlino/

Captivating Consulting, LLC: https://www.captivatingco.com/

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