Passionate & Prosperous with Stacey Brass-Russell Ep 189 | Why (and How) to Use Strategy to Decide What to Do Next in Your Business
If you’ve ever felt stuck trying to figure out your next move—whether it’s launching a new offer, growing your audience, or deciding where to put your time and energy—this episode is going to lovingly (and strategically) shake that belief that you just have to “do more” or “get more followers” to grow.
In this solo deep dive, I’m sharing the business strategy that has allowed me to grow a high-impact, profitable coaching business without a giant email list, a huge social media following, or endless hustle.
We’ll talk about why business strategy is never one-size-fits-all, why your next client is probably already in your ecosystem, and how to make smart, data-informed decisions based on your goals—not emotions, algorithms, or what everyone else is doing.
You’ll learn how to reverse engineer your revenue, focus on the right actions for your stage of business, and stop spinning your wheels chasing strategies you don’t even need yet.
We dive into:
✨ Why more followers or a bigger list isn’t the magic answer to making more money
✨ How to reverse engineer your financial goals so you know exactly what to work on
✨ Why nurturing your current audience can be more effective than finding new people
✨ The truth about high-ticket vs. low-ticket offers—and which is best for you right now
✨ The danger of making emotional business decisions instead of data-based ones
✨ How to know if your real issue is your offer, your audience, or your sales strategy
✨ Why activity doesn’t always equal productivity (and what to do instead)
✨ Customized coaching and strategy vs. cookie-cutter advice
✨ How to measure, adjust, and stay focused on the work that actually creates clients
If you’ve been chasing new followers, trying every marketing tactic you see online, or wondering why your business isn’t growing faster, this episode will help you simplify, focus, and make moves that get real results.
Because the only way to grow a business that’s sustainable, profitable, and aligned with your life is to know exactly why you’re doing what you’re doing… and how it leads directly to the clients and income you want.
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