Fractional CMO Show Dawn’s Strategic Shift from Agency Owner to Fractional CMO
In this insightful episode, Casey chats with Dawn, a longtime agency owner who saw the writing on the wall — agencies are losing their edge. Rather than wait for the industry to shift beneath her, Dawn took action and pivoted into offering high-level fractional CMO services. She shares how she navigated the blurry line between strategy and execution, why she separated her fractional work into a new business entity, and what it really takes to let go of implementation. From margin gains to mindset shifts, this conversation is a candid look at what happens when you stop doing favors and start owning your value.
Key Topics Covered:
- Why Dawn shifted away from the traditional agency model
- The hidden cost of offering strategy for free
- How fractional CMO margins compare to agency work
- The mindset shift from “favor” to paid value
- Educating clients on what a fractional CMO actually does
- The impact of AI on agency services and media buying
- Playing at a higher level by stepping into the C-suite
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
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Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/