The Intersection of Passion and Process With Andrea Heuston

Andrea Heuston is the Founder and CEO of Artitudes, a 100% woman-owned, full-service, creative communications firm helping executives lead powerful branded speaking engagements. She is also the Founder and CEO of the Lead Like a Woman podcast and movement, which elevates inspiring women leaders' voices. As an entrepreneur, bestselling author, speaking coach, and keynote speaker, Andrea has spent 20 years coaching founders, leaders, and executives at Fortune 500 companies to build captivated audiences.

In this episode:

When building a business, most entrepreneurs are either visionaries or integrators — those who plan ideas and those who execute them. Visionaries often lack the conviction to adopt processes for effective implementation. Today's guest shares how she harnessed her passion to overcome reservations about systems and processes.

After developing a speaker platform to elevate women leaders, entrepreneur and leadership facilitator Andrea Heuston outsourced a development team and an executive assistant to launch the platform. But with a predetermined mission and specified guidelines, Andrea recognized the importance of transparent communication and processes. Establishing well-documented and defined systems allows you to delegate tasks to focus on your passions.

In this episode of Systems Simplified, Andrea Heuston, the Founder and CEO of Artitudes and Lead Like a Woman, joins Adi Klevit to explain how she aligned her passion with processes to build and scale multiple businesses. Andrea shares the genesis of the Lead Like a Woman SpeakHer platform, the importance of organized processes for effective communication, and her entrepreneurial journey.