Techies, Trekkies & Star Trek Fandom (EP 950)

If you’re an MSP owner, marketer, or tech pro who also loves Star Trek, this conversation is for you. Learn how to apply Starfleet‑style clarity, storytelling, and optimism to your business, get a peek behind the curtain of Trek productions and cruises, and discover new podcasts and documentaries to deepen your fandom.

This is the crossover episode every techie Trekkie has wanted: an honest, funny, and insightful look at how Star Trek directly shapes marketing, MSP leadership, and community building. You’ll hear stories and perspectives you simply can’t get at a typical tech conference.

Takeaways: 

• See how Star Trek’s optimistic, problem‑solving ethos can shape the way you run an MSP or tech business.
• Learn how to build marketing roadmaps around a clear North Star goal, inspired by Voyager’s drive to get home.
• Understand why character‑driven storytelling (like Picard in “Inner Light” or Data‑focused episodes) makes your customer the hero.
• Hear candid, funny stories from Trek conventions, cruises, and behind‑the‑scenes production days.
• Get a rare origin story of how a “Microsoft Word expert for a day” became a 15‑year Trek insider and beloved convention figure.
• Compare the culture and format of Star Trek conventions with traditional tech conferences—and why lobby‑bar conversations are the great equalizer.
• Explore how new production tech (LED walls, remote workflows, digital delivery) changes actor experiences versus the messenger‑and‑typewriter era.
• Gain perspective on AI’s impact on Hollywood, from auditions to crowd scenes, and what that might signal for tech and creative industries.
• Hear strong, nuanced opinions on Discovery, Strange New Worlds, the Kelvin movies, and the future of Trek storytelling.
• Discover new Trek‑adjacent content to check out: 455 Films’ documentaries and The Decon Chamber podcast.

Links from the Show: 

• Decoded (marketing firm): https://www.decodedstrategies.com/
• Software To Go: https://www.software-to-go.com/main.php
• 455 Films: https://www.455films.com
• The D-Con Chamber Podcast: https://thedconchamber
• Star Trek: The Cruise: https://www.startrekthecruise.com
• Coalition (Chase Masterson’s anti‑bullying / anti‑hate organization): https://www.popculturehero.org
• The Subtle Art of Not Giving a F*ck (book): https://amzn.to/4j2KXmq

=== SPONSORS: 

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

=== SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo 
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire 
• Item License Code: 7X9F52DNML

SHOW INFORMATION: 

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast