Once you’ve paid for a TV ad, it’s gone. This isn’t necessarily bad, but before dumping money into marketing you buy, you should assess if you’ve fully taken advantage of the marketing you own. Listen to this Rapid Reaction Episode to learn more about the two different types of marketing and when to rely on each.

While we prepare Season 10 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to "Don't Just Buy Your Marketing—Own It” by Brion Barnhill (Owner, Barnhill Chimney Company).

To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine/.

Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com.

Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app.

Support The Fire Time Podcast financially: https://www.patreon.com/itsfiretime.

"Don't Just Buy Your Marketing—Own It" by Brion Barnhill (FTM Rapid Reaction)