#54 Mia Plecic | How She Built A Multi-Million Brand With A Tiny Budget & Sold 500,000 Slick Sticks In 3 Years!

In this episode, I sat down with Mia Plecic, the Founder of the Slick Hair Company and creator of the TikTok famous SlickStick. An entrepreneur at heart, the Slick Hair Company is Mia's 6th business venture.

Mia's first ever business Pearly White's Australia, hit 7 figures in revenue with all of the business that followed having varying levels of success. One that from this podcast that Mia says stands out: "Slick stick, was the easiest to do, the quickest to do and the cheapest to launch, and the most successful business she has founded by far."

While scrolling Facebook one day Mia came across a product that was being marketed out of Korea that helps with flyaway hairs. She ordered one and 3 weeks later it arrived at her door step and she was hooked. She had found the next product she was going to launch.

Mia decided to document the whole journey of building the business on TikTok, one of the best decisions of her life as the brand completely took off! She would post videos of her packing orders and would wake up with 3 Million views and $30,000 in sales.

In this episode:

• The 5 different failed businesses that led Mia to start and scale Slick Hair Company and what those failures taught her.
• Mia's criteria for identifying a high potential product.
• How Mia being bad at school ended up being her superpower when it came to starting a business.
• How having one business partner caused Mia to lose out on hundreds of thousands of dollars with her first business and what she learnt from that experience.
• What it was life starting a business from her living room while stuck in lockdowns and how she outgrew several offices in the space of a couple of years.
• The biggest mistake that Mia made with then Slick Hair Company and how they have had to pivoted gain their customers back.
• The type of content that goes VIRAL on TikTok every single time.
• How she struggles to maintain a work-life balance and the sacrifices she's had to make to find success.
• The power of self-belief and why it is the most important thing you need to have to be successful in business.
• Why every business owners need to sort out the legalities before launching their brand and how it can save you thousands (or even millions) of dollars in the long run.

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