Next in Media Dazn's Walker Jacobs on Lessons From Streaming Global Sports Events, and What YouTube in for with its First NFL Game
Sep 2, 2025
Walker Jacobs, Global Chief Revenue Officer at DAZN, shares insights into the world of sports streaming. He discusses the ambitious launch of the FIFA Club World Cup, detailing how it managed to deliver 64 matches across 196 countries in just six months. Jacobs highlights lessons from Amazon's Thursday Night Football and emphasizes the importance of mastering the basics for new streaming platforms. He also touches on DAZN's growth in the U.S. market, focusing on new original content and expanding into Spanish-language soccer and NFL programming.
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DAZN Is A True Global Sports Platform
- DAZN is the largest sports streaming service globally, delivering over 90,000 live events across 200+ countries.
- The company holds major domestic rights in many countries, not just distributing U.S. sports abroad.
Creating The New Club World Cup
- DAZN partnered with FIFA to produce the expanded Club World Cup and streamed every match for free worldwide.
- The tournament grew to 64 matches with widespread global interest and competitive matchups.
Global Events Multiply Complexity
- A global simultaneous tournament adds exponentially more technical and production complexity than domestic events.
- DAZN anticipated record streaming demand and had to ensure platform stability across languages and territories.