Fabio Embalo and David Bain discuss why ee are going to have to adapt extremely fast in 2024.
Discussion points include:
What do SEOs have to do differently?
How does this impact the way that things are currently done?
What has to be optimised to appear in SGE?
How do you drive traffic from SGE?
Should SEOs also be using AI in their own processes?
Should SEOs also be using AI to create content?
