[Top Agency Series] The Power of Storytelling in Branding With Judy Lewis of Strategic Objectives

Judy Lewis is Co-founder and Partner of Strategic Objectives, Canada’s most award-winning public relations and marketing communications agency. She is an accomplished public relations and marketing strategist driven by insights, experience, and endless imagination. Judy provides senior counsel to numerous prominent brands worldwide while contributing to various social causes. Her work has helped to prevent violence against women, enact protective legislation to combat sex trafficking, mobilize communities to reduce childhood hunger, and promote social justice and positive change.

In this episode…

In recent years, many customers have come to crave more than just a product or service. They want a story, a connection, and a reason to believe — this is where the power of storytelling comes in. Brands that effectively tell their story can build a loyal following, increase brand awareness, and drive sales.

According to PR expert Judy Lewis, crafting a compelling brand story is easier said than done. It requires a deep understanding of your target audience, a clear message, and a comprehensive strategy encompassing all facets of modern marketing. She recommends partnering with public relations and marketing communications agencies. From crafting a message that resonates with your customers to executing campaigns that drive results, a PR agency can help brands navigate the complex world of modern marketing.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Judy Lewis, Co-founder and Partner of Strategic Objectives, to discuss the power of public relations. Judy talks about Strategic Objectives and what it does, its process for tackling PR campaigns for social impact, brand identity issues companies face, and mistakes companies often make with sustainability campaigns and influencer outreach.