Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Entrepreneurship for Expert Business Owners & Executives. The CARE Framework: Jessica Phillips's Approach to Relationship Marketing
For your business to forge genuine connections with your ❤️ clients, build a community of fans and not just customers - it needs to be about something bigger than your profit margin.
This week on the Personal Brand Business Show I'm speaking with Jessika Phillips from the Now Marketing Groups, host of the legendary Social Media Week Lima and author of the C.A.R.E framework.
Join us as we discuss how every business 🫵, should they choose to, can connect more deeply, aim for bigger impact and foster true community - all that while amplifying the bottom line and your impact.
💥 *Build with Belief* - Every team member needs to live and breathe the company's belief system. Your brand manifesto isn't just a document; it's a compass that guides all your business decisions.
💥 *Service over Sales* - At the core of enduring customer relationships is the emphasis on service and giving. As Jessika Phillips exemplifies with her company, Now Marketing Group, nurturing a sense of belonging cultivates brand loyalty far more than any hard sell could.
💥 *Culture is King* - The company's culture shapes its marketing success. Leadership should not only endorse but exemplify the brand philosophy for genuine authenticity. Remember, people can spot a fake from a mile away.
Don't miss out on the full breadth of insights from Jessika Phillips about creating deep-rooted business connections and the C.A.R.E framework for brand building. 🌱
🔗 Find more details at nowmarketinggroup.com/care and be part of the conversation on Messenger, LinkedIn, and Facebook. If you've found value in this podcast, please give us a five-star review or a like and subscribe on YouTube!
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