Coffee & Compete #57 - 5 Questions with Brian Murray | Partner & COO at Craft Ventures
Adam is joined by Brian Murray, Partner and COO at Craft Ventures, to answer five burning questions about what it takes to compete in an uncertain economy. As a founding partner at Craft Ventures, a VC firm that has raised over $2 billion and counts more than 200 companies in their portfolio, Brian has a deep understanding of what it takes to compete and win in both good and bad times. He shares why one of the defining features of successful companies and good board meetings is having the pulse of the competitive landscape and where they sit within it. Brian and Adam also dive into why competitive intelligence helps you respond to erratic behaviour from your competitors, how infrequently competitors come up at board meetings, the irony of tech-skeptical technologists, and why compete pros need to work to get their intel to the c-suite.
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Key Moments
(00:00) Introduction
(03:09) What it takes to compete in an economic downturn
(05:36) Responding to competitor behaviour with competitive intel
(07:12) Mitigating against erratic competitor behaviour
(10:05) Creating organizational alignment through your competitive landscape
(11:56) Brian’s keys to an effective board meeting
(14:05) Why being paranoid is a good thing for executives
(17:10) What sellers need to do to differentiate in crowded markets
(21:04) The risks of not being on top of your competitive landscape
(24:18) Brian’s advice for all compete professionals
Host: Adam McQueen
Producer/Audio Editing: Ben Ronald
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.
Host: Adam McQueen
Production: Grayson Ottenbreit
Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.
About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.