The podcast covers effective strategies for closing deals in 2022, including avoiding gimmicky tactics, appealing to business owners with logical reasoning, and providing necessary facts to prospects. It also discusses the importance of building trust through question-and-answer sessions and shifting from a salesperson to a doctor perspective. Insights and tips on successfully closing deals in the coming year are provided, highlighting the significance of asking questions, building trust, and engaging in genuine conversations.
Understanding prospects' misunderstandings and solving them with facts helps to close deals in 2022.
Adopting the perspective of a doctor and engaging in a question-and-answer session builds trust and increases the chances of closing deals.
Deep dives
Principles of Closing Deals
To close more deals in 2022, the host recommends abandoning conventional closing tactics and focusing on understanding the prospects' misunderstandings and solving them with facts. By appealing to the logical side of business owners and providing them with numerical data, you can overcome obstacles that prevent closing. The key is to give prospects all the relevant facts, even if they may not be completely truthful during the decision-making process.
Changing Role to a Doctor
To build trust and increase the chances of closing deals, the host suggests adopting the perspective of a doctor rather than a salesperson. By asking questions and engaging in a question-and-answer session, you establish trust and gather vital information. This shift allows prospects to feel heard and understood, building a stronger foundation for a successful sale. Approaching the sales process as a diagnosis rather than a sale helps foster trust and long-term relationships with clients.
Sales Cycle and Contract Size
The length of the sales cycle and the call depends on the contract or service size. Smaller contracts, like a $97 per month software, may require only one call for closure. However, larger contracts necessitate longer conversations to provide more value and build trust. Genuine conversations and the value provided during those interactions are key factors in the growth of an agency. The host emphasizes the importance of focusing on value and genuine conversations to drive agency growth.