2/2: Secret Sauce of Crisis: Jeff Chatterton

I don’t know if you’ve noticed, we seem to be living in a state of perpetual crisis. From a pandemic to supply chain issues and to talent leaving the workforce in the millions. Then, on top of that, there is the cancel culture. Say the wrong thin, even as a joke, even in the past, and your career, your status, could be gone in a moment. How is your organization going to, not just cope, but come out on top? Warren Buffet said, “An idiot with a plan will beat a genius with no plan.” But it the context of crisis, is that true? After all, as Mike Tyson said, “Everyone has a plan until they get punched in the face.” So, if Warren Buffet is right, you should you have a crisis communication plan. However, if Tyson is correct, your plan will be about as useful as an ashtray on a motorcycle. So, what’s the answer?

Let’s find out together. Our guest is Jeff Chatterton. Jeff is the guy you want in the room when everyone else is having a panic attack. He is a bestselling author and expert in crisis communications who has worked on projects from Sydney to Stockholm and everywhere in between. He's here to peel back the curtain on the dark arts of communicating in a crisis, because it turns out, what most business leaders have been told for decades is very, very wrong. Jeff is a specialist in crisis communications, and the co-author of, Leaders Under Fire - The CEO's Survival Guide to Navigating Corporate Crisis.

Website: https://checkmatepublicaffairs.com/ Book: https://checkmatepublicaffairs.com/freebook/ Social Media: https://www.facebook.com/jchatterton https://twitter.com/jchatterton https://www.linkedin.com/in/jeffchatterton/

Part 2) The Secret Sauce of Crisis

• What a vicious reporter is really doing, and how to get them on your side!
• Why your Media Crisis Plan is a Waste of Time and Money
• There are only 3 types of crisis - Are you Preparing for the wrong one?
• Who did you hurt, and do you really care
• Media Lessons from a master. Love him or hate him, the Master of News-jacking
• Who’s guaranteed to go under the bus, and what you can do to make sure it’s not you!
• What is the Crisis Secret Sauce
• Feelings, nothing more than feelings.

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