Elite Trainer Academy ETP 19: How Marlon Is Building Community & Setting The Standard In His Big Box Gym
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Dec 1, 2025 Marlon shares his transformative journey from a new trainer to a thriving success in big box gyms. He emphasizes the power of client assessments and innovative sales techniques. Building a community through local networking and Facebook groups is a key focus for him. The conversation reframes sales as relationship-building, highlighting how small, memorable touches can create strong client loyalty. Marlon's unique coaching methods involve using tech tools for feedback, aiming to stand out and enhance his client experience.
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From Big Box Trainer To Mind Pump Attendee
- Marlon traveled to Mind Pump HQ after watching them for two years to learn how to scale beyond in-person training.
- He wanted to build an online community focused on parents and learn where to start because he felt limited to his gym.
Assessments Signal Professionalism
- The assessment is the key diagnostic that demonstrates a trainer's ability beyond a single workout.
- Marlon credits assessments and structured sales questions as the two critical shifts that filled his client book.
Use A Diagnostic Sales Framework
- Use the eight sales questions framework to convert prospects instead of relying on a single free workout.
- Ask diagnostic questions and build rapport before pitching to improve close rates.