How can you leverage thought leadership to gain new followers, win new clients, keep them longer and increase referrals for your agency?

Susan Baier, Founder of Audience Audit, where they help agencies create thought leadership content based on quantitative research that builds trust with potential clients, has seen thought leadership done well (with great results) and has seen it done poorly (with wasted time and money).

Based on her team’s on research into the topic, in today’s conversation you’ll hear from Susan:

The 3 specific elements you have to have to execute great thought leadership
What potential clients want (and don’t want) to see from your content efforts
How to discover your agency’s point-of-view (the foundation to your thought leadership efforts) through a process Susan calls “The Rant”

Resources Mentioned in This Episode:

An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)

Connect with Susan on LinkedIn

Achieving Managed Growth for Your Agency w/ Joe Sullivan

3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett

A Simple Formula for Setting Your Growth Goals w/ Drew McLellan (Webinar)

The Client (a film by Umault)

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The 3 Keys to Thought Leadership That Drives ROI w/ Susan Baier