How having a niche has impacted my practice, with Elsie Owen

How does having a niche impact your practice? 

I love talking to guests on these podcasts because they share many amazing insights and today is no exception.

I have the wonderful Elsie Owen with me.

Elsie is relatively new to PP and has had her private practice since qualifying in 2019. 

Yet since 2020, she has had a consistently full caseload. Wow. 

She’s since chosen a niche and as a result, started to diversify her income by offering more than just 1-1 therapy. 

How cool is that?

So today Elsie shares her experiences with us And we’re going to be looking at the impact having a niche has had on her practice. 

I ask her:

• What made you choose to niche?
• How did you decide on your niche
• How has having a niche affected your practice - both positives and any things to watch out for
• Your experience of diversifying
• Do you have any plans for the future

I think you'll enjoy this one!

About Elsie Owen

'I've had my private practice since I qualified in 2019 and in 2020 when I had a consistently full caseload, I started learning about Instagram marketing and exploring additional ways of supporting people.

I've since chosen a niche and as a result, started to diversify my income through offering more than just 1-1 therapy. I write a fortnightly newsletter, teach online educational sessions and run a group programme called The Boundaries Course.'

Elsies website: https://www.elsieowen.com/

Connect with Elsie on Instagram The_peoplepleasing_therapist

And if you'd like some more help attracting clients, check out The Grow Your Private Practice membership.