Campaign Chemistry Coors is all of us in SB 'Case of the Mondays' campaign
For all the momentum leading up to The Big Game, the post-Super Bowl blues can make football fans feel pretty slow on a Monday.
That's why Coors is reminding its consumers that the beer is "made to chill" for them on these occasions.
In this post-Super Bowl conversation, Marcelo Pascoa, marketing VP for Coors Brands, discusses the multichannel 'Case of the Mondays' Super Bowl campaign that was launched in January with a series of "universal" and relatable mistakes. The brand inconspicuously teased Monday-prone errors like typos in its advertisements on major advertising "stages" like Times Square billboards, print ads in the NY Times and finally, Super Bowl night.
Pascoa emphasizes the importance of creativity and collaboration with agency partner Mischief, highlighting how the two worked together to ensure it hit the right notes of humor and timing, and other standout ads of the night.