Scouting for Growth Tobias Taupitz: The Lifestyle Bicycle Insurance Platform For The Collective
On this episode, Sabine VdL interviews Tobias Taupitz, CEO and Co-Founder of Laka to talk about interesting points around business model innovation, leadership and culture, and expansion in new markets.
KEY TAKEAWAYS
- Why should you protect future losses when you can look backwards knowing exactly how much you need to charge to cover your costs of claims? We do so retroactively shares Tobi, so as not to incur a credit risk or payment default risk. It is all about balancing the risk, including actuarial risk. This way we know down to the penny how much we need to recover in a month, we can be fully transparent because we’re a high frequency, and a low margin player. Customers get a monthly breakdown from us showing what happened within their risk pool of like-minded people, and we split the costs among them. We have a cost-plus business model in insurance where we add a fee on top of every claim we settle – a success fee almost – so, ironically, the more claims we settle the more money we make.
- The Laka model, or whatever it will be called eventually – a credit-based insurance proposition – should be the status quo across the industry because it’s the only way in my mind that it’s a fair and appealing to customers. It will change the game.
- In a world where brand trust is at an all-time low and traditional insurers have commoditised themselves to the point of no return (thanks to the price comparison websites for example,) the next big buzzwords such as ‘embedded insurance' do not help create brand awareness. Such buzzwords become more and more interchangeable. We’re trying to build an insurance brand people can trust, that they want to associate themselves with, which allows us to do cool things like horizontal cross-selling, a ‘colour-in’ health product which is a modern take on personal accident cover and vertical expansion.
- To all founders: You’re not alone, there are many great people out there willing to help, but it’s up to you to express what you need and how you would like to work together. Be radical and say “no” to advice that doesn’t fit in because you’re the only person that knows your business, the way you do. Nevertheless, highly stimulating viewpoints (as always) are always great to listen to and learn from.
BEST MOMENTS
‘Why estimate when you can be accurate?’
‘Laka is the divine goddess of prosperity and hula dancing – we saw this a very fitting comparison about well-being and having some fun.’
‘We want to be the lifestyle brand within the mobility insurance.’
‘With 125 million active cyclists with a high-end or insurable bike in a growing market is a fantastic place to be. In England alone, 47% of people aged 5 and over owned or had access to a bicycle in 2020. If you focus efficiently, you can own the full supply chain from front to end. That’s what we’re building with modes around sustainable mobility in Europe.’
ABOUT THE GUEST
Tobias Taupitz’s aim is to turn a century’s old insurance operating model on its head. He has spent years in the Corporate Finance teams at Barclays and KPMG, covering financial technology and insurance clients. Rediscovering his passion for insurance, he made it his mission to align customer and insurer interests, moving from premiums upfront to payments in arrears.
Tobias graduated with a Bachelor’s degree in Insurance and Actuarial Sciences from the Cologne University of Applied Sciences and attended University College Dublin and the National University of Singapore to earn his CEMS Master’s in International Management degree.
Linkedin: https://www.linkedin.com/in/tobiastaupitz/
Website: https://laka.co/gb
ABOUT THE HOST
Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers & accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner.
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