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Plenty with Kate Northrup
92. 4 questions to ask yourself when pricing your offerings and services
Feb 18, 2025
Discover how to price your offerings based on true value rather than time. Explore the importance of transformation and results in your pricing strategy. Learn why discounting might not attract more clients, debunking a common myth. Delve into how aligning your prices with your personal and business goals can lead to both financial growth and energetic well-being. With real-world examples, get inspired to charge what your work is truly worth and cultivate a positive relationship with money.
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Quick takeaways
- Pricing should reflect the transformation and results provided rather than just the time invested in delivering services.
- Discounting often signals lower quality to clients, whereas premium pricing can enhance perceived value and attract better-suited customers.
Deep dives
The Importance of Value Over Time in Pricing
When determining pricing for services, it is crucial to focus on the transformation provided rather than the time it takes to deliver the service. Many professionals fall into the trap of calculating their fees based on hourly rates, but this approach undervalues their expertise and the results delivered. For instance, a speaker should not just consider the length of their talk but the years of experience and preparation that contribute to that moment on stage. Clients ultimately pay for the value they receive, and pricing should reflect not just the time spent, but the beneficial outcomes for the customer.
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