92. 4 questions to ask yourself when pricing your offerings and services

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Feb 18, 2025

Discover how to price your offerings based on true value rather than time. Explore the importance of transformation and results in your pricing strategy. Learn why discounting might not attract more clients, debunking a common myth. Delve into how aligning your prices with your personal and business goals can lead to both financial growth and energetic well-being. With real-world examples, get inspired to charge what your work is truly worth and cultivate a positive relationship with money.

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ADVICE

Myth of Discounting

Avoid discounting to increase sales; it can devalue your offer.
Premium pricing attracts ideal clients who value quality over deals, like Saks shoppers.

ADVICE

Price for Transformation

Price based on transformation, not time spent. Consider the value of experience and expertise, like a keynote speaker's years of honing content.

ANECDOTE

Dr. Cleopatra's Pricing

Dr. Cleopatra Camperveen's Primester program, with a 98% success rate for pregnancies, demonstrates pricing based on results.
Clients pay for her expertise and the program's transformative value, not the content's duration.

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Are you pricing your offers in a way that truly reflects their value—or are you undervaluing your work?

Pricing can feel tricky, but it doesn’t have to be. In this episode of Plenty, I explore how to cultivate a positive relationship with money, time, and energy so that your pricing supports true abundance—without burnout.

I’ll walk you through the four essential questions to ask yourself when setting prices for your offers, consulting services, or speaking fees. Instead of charging based on time alone, I’ll show you how to price based on experience, transformation, and results. I’ll also debunk the myth that discounting attracts more clients.

Through real-world examples, I’ll illustrate how to align your pricing with your personal and business goals, making sure your offers support both your financial growth and your energetic well-being.

Tune in and start charging what your work is truly worth!

“You are not charging for the amount of time it takes—you’re charging for the transformation.” -Kate Northrup

🎤 Let’s Dive into the Good Stuff on Plenty 🎤

(00:00) Introduction to Abundance and Goals
(01:00) Setting Financial Goals
(03:01) Myth of Discounting Prices
(06:39) Charging for Transformation, Not Time
(06:41) The Value of Customer Experience
(08:22) Value of Experience and Expertise
(15:01) Aligning Offers with Goals
(18:00) Leveraging Opportunities for Growth
(19:50) Key Takeaways on Pricing Strategies
(20:45) Conclusion and Abundant Mindset

Links and Resources:

Dr. Cleopatra

Ready to create more ease on your wealth-building journey? I’ve put together a special Money Breakthrough Guide just for you! 🌟 I interviewed over 20 high-earning friends, and they revealed their most powerful money breakthroughs—the kind of insights usually shared behind closed doors. Now, I’m passing them on to you for free!

Head to katenorthrup.com/breakthroughs to grab the guide PLUS a mini-lesson where I share my biggest money shifts and a powerful nervous system healing tool. This is your chance to transform your relationship with money—don’t miss it! 💸✨