AM/PM Podcast #364 - The Power of AI in Transforming E-Commerce and Brands with Jon Derkits
Let's navigate the intricate landscape of E-commerce with Jon Derkits. Our guest this week is a seasoned expert who's worked with Amazon, consulted, and launched his own successful Amazon-selling ventures. Wouldn't you love to hear about his love for globe-trotting experiences, or perhaps learn more about the art of creating raving fans and starting irresistible newsletters? This is your opportunity!
During the course of our chat with John, he breaks down how to find success in the Amazon marketplace, tackling challenges head-on, and provides valuable insights into the business of acquiring small to large Amazon brands. Kevin and Jon also highlight the enormous potential of combining journalism and product selling - a winning strategy for any E-commerce seller on any platform. Get ready to learn how to use newsletters as a powerful marketing tool.
As we wrap up, Jon and Kevin dive into the world of AI and software to craft tailored content for customers, using fascinating examples from building a passionate dog lover community to launching a TikTok brand. They also stressed out the importance of authenticity in branding and flexibility to changes like Amazon's Project Nile. Our conversation concludes with a discussion about understanding the present in the context of the past and the future. Join us for this knowledge-packed episode and let’s exploring the world of E-commerce, Amazon-selling, and beyond!
In episode 364 of the AM/PM Podcast, Kevin and Jon discuss:
- 00:00 - Exploring E-Commerce and Travel Opportunities
- 10:44 - Jon's Backstory
- 12:08 - Career Journey and Future Plans
- 21:46 - Build Brand Audience With Email Marketing
- 25:31 - Amazon Business Acquisitions and Email Marketing
- 27:00 - $300,000 Website Business With Display Advertising
- 30:23 - Apple's Newsletter Performance and Open Rates
- 32:47 - Building a Passionate Dog Lover Community
- 37:56 - Building an E-Commerce Tribe and Movement
- 42:25 - The Importance of Authenticity in Branding
- 53:04 - Amazon Project Nile and Adapting to Changes
- 1:04:28 - How To Connect With Jon Dekrits
- 1:05:17 - Future Episodes And An Upcoming Webinar
- 1:06:15 - This Week's Words Of Wisdom From Kevin King