Fitt Insider 258. Colin Watts, CEO of Thorne
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Oct 8, 2024 Colin Watts, CEO of Thorne, leads a company dedicated to enhancing well-being with personalized health solutions. He shares insights from his extensive experience in consumer healthcare, discussing Thorne's evolution into science-backed wellness. Topics include the importance of quality and innovation in nutritional supplements, emerging trends in AI within wellness, and their strategic partnerships with institutions like Mayo Clinic. Watts emphasizes the shift towards consumer empowerment and the future of personalized nutrition.
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Colin's Full Circle with Thorne
- Colin Watts' journey with Thorne began in the early 2000s when he considered its acquisition while at Johnson&Johnson.
- He returned as CEO after the brand was acquired by private equity, seeing its vast potential and exceptional quality.
Evolution from Supplements to Ecosystem
- Thorne focuses on science-driven, clinical supplements with a maniacal focus on quality.
- The brand is evolving to offer comprehensive wellness solutions beyond pills, including health kits and coaching.
Consumer Insight Drives Innovation
- Understanding the consumer and their 'jobs to be done' is critical to delivering relevant, unique wellness solutions.
- Thorne offers products and health kits to help consumers better understand their health and optimize wellness.