Everything Marketplaces A Deep Dive Into Marketplace SEO With Ethan Smith
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Dec 3, 2024 
Ethan Smith, CEO of Graphite and an SEO expert for leading marketplaces like MasterClass and Upwork, discusses the crucial role of SEO in marketplace growth. He shares strategies for leveraging auto-generated content and the balance between automation and manual optimization. The impact of AI technologies on SEO practices is explored, along with essential tools for founders. Ethan also highlights the challenges of using subdomains vs. subdirectories and offers insights on improving editorial content ranking. Tune in for actionable tips and strategies!
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Marketplace SEO Advantage
- Marketplaces are uniquely positioned to leverage SEO due to their large addressable markets.
- Programmatic SEO strategies become especially effective with numerous SKUs, enabling automated content generation.
Researching Addressable Market Size
- Research addressable market size by analyzing competitors' traffic on SimilarWeb.
- Focus on competitors with similar authority levels for a relevant estimate.
Rethinking SEO Types
- Ethan Smith redefines SEO types, decoupling content creation (programmatic vs. editorial) from page types.
- He emphasizes starting with the page type and then determining content creation.