
Coaching for Leaders 722: Where to Start in Survival Mode, with Rebecca Homkes
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Feb 24, 2025 Rebecca Homkes, a high-growth strategy specialist and CEO, dives into navigating organizational survival mode amidst rising uncertainty. She challenges the misconception that uncertainty is solely detrimental and discusses the dangers of executive overconfidence in predictions. Homkes emphasizes the need to shift from rigid planning to adaptive strategies, encouraging leaders to ask critical questions that promote growth. She highlights the honesty often found in survival mode, which can lead to valuable learning opportunities and better decision-making.
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Reframing Uncertainty
- Leaders often frame uncertainty as inherently negative, hindering opportunity recognition.
- Reframing uncertainty as a series of potential events, good or bad, improves decision-making.
Survival and Thriving
- Avoid viewing "survive" and "thrive" as opposites; embrace survival mode as part of a continuous growth loop.
- Design your business model to endure, regardless of market fluctuations, for sustained success.
Overconfidence in Predictions
- Executives tend to overestimate their predictive abilities, clinging to decisions to justify past actions.
- Organizational systems often reinforce this by rewarding adherence to plans, hindering adaptation.


