Think Like an Owner Eric Jorgenson - The Power of Writing Books - Ep.211
Feb 20, 2024
Eric Jorgenson, author of The Almanack of Naval Ravikant and The Anthology of Balaji, discusses the power of writing books, the publishing business, his new role as CEO of Scribe Media, and the impact of books vs. other creative mediums. He also talks about unexpected events leading to his CEO position, the rise of self-publishing, and lessons in team resilience.
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Writing Forces Deep Mastery
- Writing a book forces deeper learning because the deliverable raises the bar on your understanding.
- Eric Jorgenson says the process increases retention and compels repeated iteration until ideas are polished.
Treat Your Book Like Equity
- Treat your book as an asset and act as its CEO by keeping creative and economic control.
- Retain rights and royalties so you have incentive and capital to evangelize and grow the book's long-term value.
Books As Business Lighthouses
- A book's utility often lies beyond its direct sales: it functions as a lighthouse that attracts customers and opportunities.
- Jorgenson emphasizes a book can catalyze business growth, speaking fees, or career transitions despite modest copy sales.