Episode #2 - How to get Amazon to update the correct content on your ASIN's? How to understand why Vendor Central is saying you can't update your own brand's attributes? Brand registry hacks and more!
Aug 18, 2023
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The podcast discusses the complexities of Amazon's account health and the importance of resilience and persistence. It also explores attribute contributions on Amazon and the challenges of updating content on Vendor Central and Seller Central. The hosts share tips on navigating Amazon's customer support and introduce their company's services for brands and manufacturers.
Using the upload files feature in Seller Central allows sellers to make direct changes to their Amazon content.
Obtaining vendor codes and leveraging the item detail edit feature in Vendor Central can help sellers successfully update their content.
Deep dives
Updating Content on Amazon: Tips and Tricks for Seller Central
Updating content on Amazon can be challenging, especially in Seller Central. One effective method is to use the upload files feature, which allows you to tap into the backend of Amazon and make changes directly. Having brand registry ownership is beneficial for better control over attributes. The contribution levels assigned to different sellers determine their power in making changes. Sellers with brand registry have higher contribution levels, allowing them to override contributions from other sellers. The catalog team on Seller Central has lower permissions compared to brand owners, making it necessary to escalate issues to the brand registry team. Overall, resilience and trying different approaches are key to successfully updating content on Amazon.
Struggles and Techniques for Updating Content on Vendor Central
Updating content on Vendor Central comes with its own set of difficulties. Vendor Central operates differently from Seller Central, requiring sellers to adapt to a distinct process. Vendor codes play a crucial role in determining contribution levels and making attribute updates. Obtaining vendor codes can be done by exporting the account as a spreadsheet. Trial and error is often necessary to identify which vendor code has the desired contribution for each ASIN. Leveraging the item detail edit feature under manage my catalog in Vendor Central can be an effective approach. This method involves following the automated system, submitting a ticket to vendor support, and providing the required ASIN and correct vendor code. While success may vary, this strategy has yielded positive results for many sellers.
Persistence and Resilience: Overcoming Challenges in Updating Amazon Content
Updating content on Amazon, whether in Seller Central or Vendor Central, requires persistence and resilience. It is essential to be prepared for frequent failures and setbacks. The wall of challenges faced when dealing with Amazon can be discouraging, but it is crucial to keep pushing forward. Being resilient means persistently hitting that wall until breakthroughs occur. Adapting and trying different approaches, along with seeking support from Amazon's customer service, can lead to success. While the process may feel frustrating and time-consuming, the ability to overcome obstacles and maintain a determined mindset sets successful sellers apart from the rest.