Online Selling Partner Podcast cover image

Online Selling Partner Podcast

Episode #2 - How to get Amazon to update the correct content on your ASIN's? How to understand why Vendor Central is saying you can't update your own brand's attributes? Brand registry hacks and more!

Aug 18, 2023
The podcast discusses the complexities of Amazon's account health and the importance of resilience and persistence. It also explores attribute contributions on Amazon and the challenges of updating content on Vendor Central and Seller Central. The hosts share tips on navigating Amazon's customer support and introduce their company's services for brands and manufacturers.
29:26

Podcast summary created with Snipd AI

Quick takeaways

  • Using the upload files feature in Seller Central allows sellers to make direct changes to their Amazon content.
  • Obtaining vendor codes and leveraging the item detail edit feature in Vendor Central can help sellers successfully update their content.

Deep dives

Updating Content on Amazon: Tips and Tricks for Seller Central

Updating content on Amazon can be challenging, especially in Seller Central. One effective method is to use the upload files feature, which allows you to tap into the backend of Amazon and make changes directly. Having brand registry ownership is beneficial for better control over attributes. The contribution levels assigned to different sellers determine their power in making changes. Sellers with brand registry have higher contribution levels, allowing them to override contributions from other sellers. The catalog team on Seller Central has lower permissions compared to brand owners, making it necessary to escalate issues to the brand registry team. Overall, resilience and trying different approaches are key to successfully updating content on Amazon.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner