Episode #2 - How to get Amazon to update the correct content on your ASIN's? How to understand why Vendor Central is saying you can't update your own brand's attributes? Brand registry hacks and more!

Updating Content on Amazon: Tips and Tricks for Seller Central

Updating content on Amazon can be challenging, especially in Seller Central. One effective method is to use the upload files feature, which allows you to tap into the backend of Amazon and make changes directly. Having brand registry ownership is beneficial for better control over attributes. The contribution levels assigned to different sellers determine their power in making changes. Sellers with brand registry have higher contribution levels, allowing them to override contributions from other sellers. The catalog team on Seller Central has lower permissions compared to brand owners, making it necessary to escalate issues to the brand registry team. Overall, resilience and trying different approaches are key to successfully updating content on Amazon.