The Think Media Podcast 416: How She Replaced Her 9-5 Using YouTube (After 30!)
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May 27, 2025 Lauren Bateman, a guitar teacher turned online education mogul, reveals her journey of launching a successful course without a large audience. She shares how she transitioned from traditional methods to online teaching, emphasizing the power of customer feedback and iterative improvements. Lauren dives into strategic pricing and the competitive landscape of online courses, highlighting the importance of perceived value. She also discusses the role of a supportive team and the advantages of using platforms like Kajabi to enhance learning experiences.
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Lauren's First Course Experience
- Lauren Bateman filmed her first online guitar course in 2017 and initially sold only two copies.
- She started with a small version and promoted it via her YouTube channel.
Validate Course Idea First
- Research your market in Facebook groups by reading frequently asked questions to find common problems.
- Create a course focused on solving a specific problem that delivers a clear transformation.
Time-Based Course Development
- Start your course by teaching the basics you'd cover in the first three months with a clear 90-day transformation goal.
- Expand your course as you get feedback but keep the initial course manageable and goal-focused.
