Does Rich Anchor Text Still Matter?

[00:25] Today’s Topic: Does Rich Anchor Text Still Matter?

[00:57] Neil recently made a blog post about this.

[01:10] He tried a bunch of link building tactics.

[01:20] He found that anchor text is one of the biggest drivers in rankings.

[01:48] If you overdo it with rich anchor text, the algorithm will catch it and your rankings will suffer.

[02:30] Also remember to build links the “natural” way.

[03:00] Investigate your competitors’ ratios of rich anchor text.

[03:32] That’s it for today!

[03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

Does Rich Anchor Text Still Matter? | Ep. # 1097